Shahrukh Khan is creating history with the kind of promotinal activities he is in to for his next film, the most awaited super hero film, Ra. One. Kareena Kapoor plays his love interest in the film. Looking at the example of Hollywood, Shahrukh Khan realized the power of YouTube to market his movie. Over 22 million Indian users are on YouTube and reaching out to them would give rich dividends. And that prompted Shahrukh Khan to establish a tie-up with Google (who owns Youtube) to promote his movie. Ra. One official YouTube channel is customized with beautiful animation featuring Shahrukh. Take a look below.
Shahrukh Khan has also promised to be one of the first celebrities in India to join Google plus (Google’s social networking website to rival Facebook). Take a look at the pictures from the event.