Box Office: Himmatwala Opens Well At Single Screens, Fares Badly At Multiplexes

Himmatwala 2013 movie still ft. Ajay Devgn 02
Himmatwala, starring Ajay Devgn & Tamannaah and directed by Sajid Khan, has opened to predictable numbers at Indian box office on Friday. On day one it collected around 12 crores nett in India. However, it’s not a great number for big film released on a holiday with large number of prints. As expected it did quite well at the single screens at the mass centers across the country, especially in UP. And the business at the multiplexes remained low as it was expected. The movie was panned by critics just like every other Sajid Khan movies. But this time around the criticism was at its peak as several critics heavily criticized his brand of movies without any mercy. Moreover, the audience also didn’t seem to enjoy the movie as it was made fun of on twitter on the day of its release. But then a movie like Himmatwala was unabashedly made with conviction given the original 1983 film was an even bigger critics failure. So, the bad press was kind of expected for this movie. However, since it failed to shatter records of any kind, it could be an indication that audience have different things in their mind right now.
Coming back to the business, Delhi & Punjab multiplexes registered very low collections. And in the rest of circuits it was an average performer. Despite that the movie did quite well in U.P. Since mass movies don’t usually register a huge growth on Saturday the movie is expected to continue in the same fashion over the weekend unless there is a huge drop on Saturday & Sunday. If it is able to improve a bit in multiplexes on Saturday it may have a good chance to have a good total in the long run. However, it’s unlikely considering the bad word of mouth for the film. Himmatwala is also doing well at the mass centers like Bihar & Rajastan as well. Himmatwala stars Ajay Devgn, Tamannaah, Paresh Rawal & Zarina Wahab.
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